- Lip Strengthening
- Lip Barrier is protected and strengthened for 16HR
- All-Day True Longwear Color (8HR)
- Intense pigments glide on smoothly, maintaining vibrant color all day.
- Hydrated Lips
- Lips feel hydrated instantly (100%) and continue to feel nourished over time (73%).
- Softer, Healthier Lips
- Improves lip barrier health (82%) and promotes softer lips after 1 week of use (70%).
- Fade- & Feather-Proof Wear (8HR)
- Color resists bleeding and fading throughout the day.
- Waterproof Wear
- Color remains true even after water exposure and continues to last throughout wear.
- Non-Drying & Lightweight
- Provides rich, yet lightweight color (97%) that doesn’t feel drying (97%).
- Smooth, Full Coverage
- Offers smooth application (100%) with full coverage color in a single swipe (94%).
- Fuller, Plumped Lips
- Instantly makes lips look fuller (82%) and more plumped (73%).
- Buttery, Rich Creamy Finish
- Glides on with a buttery feel (97%) and delivers rich, creamy color (100%).
- Non-Streaking, No Settling or Dragging
- Color doesn’t streak (91%), settle into lip lines (85%), or drag during application (91%).
